![]() Unlike the older reader, which was developed for Shopify by Boston-based Roam Data, and another device launched in 2015 that processes EMV and contactless transactions, the new EMV reader was crafted in-house and is based on feedback from merchants, Shopify says. “We’re targeting independent sellers, small business owners opening their first retail store.” “We’ve made a decision to take hardware much more seriously,” he says. The new device also represents a sharpened POS focus at Shopify, Seal says. “We want to make it extremely easy for our merchants to switch to chip.” More than 65% of all cards used to make transactions flowing through Shopify’s servers are chip cards, he adds. “We’re trying to democratize offline selling,” says Seal. Otherwise, the Chip and Swipe reader costs $29. ![]() The reader is free for new merchants and those not using Shopify’s older mag-stripe reader, which it introduced near the end of 2013. It also supports Quick Chip, the Visa solution that speeds up notoriously pokey EMV transactions by bypassing certain authentication routines that aren’t necessary in the U.S. Ottawa-based Shopify claims the device, which sits in a charging base when not in use, can last a week, or through 400 chip or 700 mag-stripe transactions, on a single charge.
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